Search Engine Optimization - Comprehensive Seo Strategy To Improve Visibility | Keyword Research, Meta Tag Optimization, Link Popularity Analysis, Search Engine Submissions, Pay-per-click Advertising

Text Box: Search engines are the starting point for most people when they're looking for something on the Internet. This is why the most popular Web sites are search engines and Web portals with search functions. According to Forrester Research, over 90 % of Internet users reach through search engines. Every Web site is trying to get to the top of the major search engines. Unless your gets top rankings in search engines such as Google, Yahoo!, MSN, AOL, HotBot, and Lycos, you're losing out on a lot of free traffic. What is Search Engine Optimization? Search Engine Optimization (SEO) involves making Web pages more search engine friendly to promote them as the most relevant solutions for the search engines' users. The improvements can mean the difference between achieving top rankings, which can result in thousands of monthly visitors, and being lost in oblivion. Why is Search Engine Optimization important? The importance of keyword research Search engine optimization is basically about following search engine rules. If your Web page fits the criteria that a search engine considers the most important factors in terms of relevance, then it will reward you with a top ranking. Search engine optimizers simply modify Web pages to fit these criteria. This gives the Web pages a better chance of being selected by the search engines as the most relevant page for the search query. The importance of keyword research The Internet is basically a massive disorganized library. Search engines are like librarians. They both try to organize the content, so that people can find what they're looking for without too much effort. With books, librarians have the benefit of bibliographic databases and the information on the book covers to help them organize their library. Search engines don't have such a luxury. There aren't databases of every single Web page ever created. The Internet is just too big. There's too much information to index. The only way a search engine can try to organize the mass of information available on the Internet is by the use of keywords and links. VARIOUS TOOLS & TECHNIQUES USED FOR SEO: Keywords :- It makes sense to think that if a Web page contains enough keywords related to a certain topic, it should be relevant to a search for information on that particular topic. So part of the search engine optimization specialist's job is to make sure the Web pages target the keywords that people search for when looking for products, services or information related to what the Web page offers. The variety of keywords used to search for the same product, service or information is quite staggering. The fact is, unless a page contains all of the major keywords in a search query, then it will have very little of appearing at the top of the rankings. Before Web pages can be optimized, we conduct research to determine which keywords to target. This involves finding targeted keywords, determining their popularity, assessing the amount of competition, and then deciding which keywords to use in your Web pages. Meta Tags :- Two Meta tags are used to optimize your Web pages as most important tags. HTML Tags :- Three most important HTML tags are also used for effective search engine optimization. Link Popularity :- Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site's relevancy in search engines. Check this free link popularity checker to find out your Web site's link popularity rating. You'll find out just how many Web sites links to yours. Search Engine Submissions:- The term 'search engine submissions' is as the name suggests about submitting to the search engines, in order to get your site indexed by the search engines and Web directories, so that people can find your site. Search engine submission is also known as search engine registration. Submit To Web Directories :- Your Web site is submitted to the top Web directories including Yahoo Submit To Search Engines:- We submit your Web site to the top search engines including Google, Altavista, AskJeevs and others Web portals and metacrawlers. Advertise In Pay Per Click Search Engines :- We use Indian Version of advertising in top pay per click and search engines. Time taken for SEO results:Search Engine optimization an ongoing process and it takes 3-4 months for effective results to see. Since there can be no guarantee for listing at the top ranking(s), we also do not give you any guarantee for the same. In case some other company offers this, we have no parallel offer. For more details, please us at